Project

Microsoft

Agency

McCann San Francisco

Artist

Richard Renaldi

Services

Production

Location

25 cities in 17 countries on 4 continents

Media

Photography

Photographer Richard Renaldi for Microsoft — young man with skateboard in Berlin, Mission Projects international production

We produced a portrait shoot for Microsoft involving 43 real people in 17 countries on 4 continents. As soon as we were greenlit, we jumpstarted detailed negotiations with our local liaisons across the globe. We divided the production into three month-long trips. We scheduled short intervals for the client and agency to get back to their homes, while we got ahead of coordinating with our on-the-ground team for the next leg. The entire production was a massive global endeavor that invited representatives from the Microsoft network on set throughout.

Produced by Mission Projects — young woman with umbrella in Stockholm for global Microsoft shoot, photo by Richard Renaldi
Mission Projects multilingual production, photographer Richard Renaldi for Microsoft — student in classroom
Mission Projects producer Mary Pratt — woman in workshop with tools — global Microsoft campaign photo by Richard Renaldi
Mission Projects production for Microsoft — couple in wintry Swiss landscape, photo by Richard Renaldi
Photographer Richard Renaldi for Microsoft — young man on bumper car, produced on location by Mission Projects
Mission Projects international production — woman at snack cart in Taipei, Microsoft campaign photo by Richard Renaldi
Four students in sunlit classroom — Microsoft brand shoot by Richard Renaldi, produced by Mary Pratt of Mission Projects
Woman browsing bookstall in Madrid – photographed by Richard Renaldi for Microsoft, multilingual production by Mission Projects
Mission Projects production for Microsoft — man on porch in Finland, photo by Richard Renaldi, global multi-city shoot